Artistic Director/Founder Dawn Mikkelson reached out to us to do a refresh on the Emergence Pictures identity: a personal, professional, and artistic identity well established through her numerous award winning films. Together, we came up with a narrative of emergence: diverse voices telling their own stories, and finding their best selves through the documentary process.
The final animation was a typographer’s dream project, delving into our archive to find idiosyncratic letterforms to represent the many individual voices that come together through the work of Emergence Pictures.
A note on relative aspect ratios: we had a delightful discussion concerning the challenges of fitting a horizontal medium (film) into the constraints of a vertical medium (mobile). Design for Awareness suggested that the multitude of E’s in the animation could be featured individually, a playful iterative iconography featuring different “voices” on different applications.